Amongst some of the new trends that companies (some) are taking advantage currently is that of teaching the consumer, or the customer.
What does this mean exactly? Well, consider the fact that we are now in what we call the ‘information revolution‘. Which essentially means information is in surplus – anyone can access it, anytime, anywhere, about anything.
So when your brand, company or business release a new product, or a service. The first thing people most people do is research it. They google it. They look to Wikipedia. They look on amazon. They look for customer reviews. They are looking for information about your product.
What some companies are now doing, which will instantly benefit them, as well as having many positive future repercussions, is providing research to the customer as they buy.
As the potential consumer is browsing or about to buy, the idea is that they are learning about the product as they buy it. They do not have to look to other resources to find out if it is the right service/product for them.
So if you have a business, or a thinking of starting one. Even if you are working in a company. Incorporate teaching and provide research directly to the customer.
Smart companies will integrate impartial content to support customer decisions. This means not only sharing where you are the best fit, but also acknowledging where you are not. Marcus Sheridan, founder ofTheSalesLion.com is one of the foremost authorities on content marketing and he provides a wealth of knowledge on the best approach to achieve results on his website. According to Marcus, “The top companies are seen as the best teacher on the planet on what they do.”
The top companies in the world are seen as the best on the planet at what they do.
They are not selling the product. They are selling AND teaching.